1. Consider the time.
Timing is key! No one would be interested in seeing notifications pop-up when it’s time for bed-time. It’s best to measure your audience and consider when it may interest them, the day of the week, and when users are more likely to be active. 

You can look into key data to see the activity of users and use that to determine when you should send out that notification. Some tools can detect customer behavior with click maps to help you study how your customers interact with the notifications.

2. Use push notifications for time-sensitive sales.
​If your store is going to have a sale or discounts, sending out push notifications for this is very practical. Not only it will be a good reminder to let them know what is waiting for them, but this will help potential customers consider looking into your product or service. 

Adding a countdown and a personalized discount code on the push notifications will send out a sense of urgency. Think about these as rare “gifts” to give out, and do not try to go overboard in them as these notifications should be served with lots of value. Some push notification tools can allow you to make a price drop alert.

3. Use push notifications to give announcements to new products or services.
A lot of customers can become returning customers when they were satisfied with your product or service before. But, if a potential customer has just previously checked out your store website before, there’s a slim chance that they will be returning. However, if you announce a new product or service using a push notification, there’s the possibility of gaining the potential customer’s interest. 

Any updates and breaking news can be very useful to use in a push notification, and it will keep customers into the loop about the company. It also shows your online store is able to provide new inspired action and that it is up-to-date.

4. Get users to resume back to shopping by sending out push notifications that remind them of their shopping cart.
When someone puts a couple of things in their shopping cart from your online store but did not check out and had abandoned it, this is a good time to remind them and regain their interest. Send push notifications to remind them of the items they could still buy since their “almost” shopping experience can propel them to a completed transaction.

5. Keep the push notifications short and simple.
Keeping your text short and simple and to the point is a golden rule known in marketing. Many web push notifications services usually require a set limit of characters to use. Staying within that frame will allow a customer to pick up the whole message of your online store and the sales. 

6-8 words are the most ideal to use. You don’t have to, of course, fill out all of the characters and you can keep it a lot shorter, as long as you make your simple message known or provide the call-to-action.

6. Always stick with relevant content to display on your push notifications.
If your online store only sells sports-related goods, but you switch off to talking about news and updates about celebrities, you will no longer attract your audience of avid athletes and sports fanatics. Create push notifications that will keep your audience on their toes about what your online store has to sell and relate to your inventory.

7. Make your push notifications fun with images and rich media.
A lot of people like seeing visual elements to a product or service being advertised as it makes potential customers understand what they’re looking at. A good way to make your push notifications stand out is by adding click-worthy images or an emoji. It’s an effective way to attract your potential customers and to engage with the push notification. There are features on push notification tools that will allow you to craft visually using images of your products or emojis.

8. Personalize those notifications!
Personalization is now what many consumers prefer when it comes to interacting with brands. The more closely related that a consumer feels with products from a business, the more likely it will heighten their interest in providing you a sale. Using a push notification tool, you can personalize the message with details of one’s shopping cart, as mentioned before. You can adjust the browser language to fit the customer.

9. Schedule ahead of time.
​Push notifications are run by campaigns. When you have a sale coming up, you can align your push notifications to go out the same time that the sale is released. Using a notification program, you can schedule your notifications as you see fit for your business. This will help you plan out what you will communicate along with your sale. This also helps you to avoid sending them out in bad timing that will result annoying and disinteresting your potential customers.

*Photo credit goes to Cristina Dina on Pexels.com

Hey there! If you've stumbled upon my blog page and find that there's hardly anything here, which I admittedly do not really update this page with the number of other places I write for, you can find more tips on careers and things alike to that to a website I contribute to as a writer.

You can find some of my articles on ItsHerPurpose.com. ItsHerPurpose is an online publication/community website for women to find or walk in their purpose by providing a multitude of outlets. I like to usually write articles under the section of life and careers and hopefully inspire women, those in college and those who are not or no longer, to find their purpose by providing insightful and valuable information.

Stock photo credit: Lum3n.com

Anyways, if you’re looking for an internship and want to begin your search, first consider if you want an unpaid one or a paid internship. You might end up limiting your choices or being open to both options. Below are pros and cons of what an unpaid or a paid internship has:

Unpaid internships
Internships are getting more competitive and while the job market can be to blame, the reason can also be the process of eliminating intern candidates is a crucial step for companies. We know that paid internships are looked into more than unpaid internships but did you know that having an internship and being treated like an employee of the job is a great experience for some? It also helps you get experience and acquire the skills you need out of a position you hope to attain for a job and that can be valuable enough to some. Non-profit organizations have more unpaid internships and sometimes they can be a for-profit organization too. Those for-profit organizations may be accepting unpaid interns but that for-profit organization can be a huge brand or company that others would love to just have the opportunity to work for. This would be a smart choice if you have a way of source where you can get your income support from rather than relying on the internship to support you financially.

Paid internships
If you have already experienced an unpaid internship and believe that the stepping stone to your career now is paid, then consider this. Paid internships are ideal for people (like me) who want to kill two birds with one stone: get paid and get valuable experience and growth out of it. It’s also a good idea for those who are financially struggling and want to make an income out of their temporary job. You might also think for the hard work you do, you might believe you need to be compensated for it and believe that a paid internship will benefit you.

Now here are a few questions you can ask yourself to make a decision:

• What am I looking to get out from an internship?
• With my already proven skills and work, do I need to move on to a position that will pay me for my work?
• Do I need financial support?
• Will this internship give me a future I can possibly get into?

Or you can just opt for college credit if required and either one may help you on it. Either way, interning for whichever it is can both give you the opportunity to possibly make it a job, not that there are any guarantees but remember to always stay optimistic and hopeful! I hope this helps you on your decisions.

Feature image credit: Start Up Stock Photos