<![CDATA[GabrielleSales.com - Marketing Blog]]>Fri, 20 Jan 2023 14:20:04 -0800Weebly<![CDATA[Best Web Push Notifications Practices To Increase E-Commerce Sales]]>Thu, 03 Sep 2020 23:48:07 GMThttp://gabriellesales.com/marketing-blog/best-web-push-notifications-practices-to-increase-e-commerce-sales
The business of online selling may appear easy with very few employees needed, an audience that can be found on the Internet, very few overhead expenses, and becoming one of the preferred ways of shopping for many. But, the hardest part of running an e-commerce? How hard it can be to close some sales. In the e-commerce world, marketing is becoming a necessity for sellers.

Although e-commerces may have a few better advantages to brick and mortar stores, e-commerces still cannot perform successfully without some useful marketing strategies. To drive sales, increasing traffic can attract leads and essentially, convert them into customers.

Using a web push notification service can be one of the most effective marketing strategies. Push notifications can grab a lead’s attention and excite these potential customers by engaging with them. Luckily, there are some push notification tools out there that offer a solution for these online stores to deliver push notifications to help increase e-commerce sales.

Push notifications can be tricky to use, however, and can drive customers away by unsubscribing, but if handled correctly, they can be long-term help for an e-commerce. Finding the right ways to use push notifications can make a difference.

Here are a few best practices to interest your customers and boost those sales:
1. Consider the time.
Timing is key! No one would be interested in seeing notifications pop-up when it’s time for bed-time. It’s best to measure your audience and consider when it may interest them, the day of the week, and when users are more likely to be active. 

You can look into key data to see the activity of users and use that to determine when you should send out that notification. Some tools can detect customer behavior with click maps to help you study how your customers interact with the notifications.

2. Use push notifications for time-sensitive sales.
If your store is going to have a sale or discounts, sending out push notifications for this is very practical. Not only it will be a good reminder to let them know what is waiting for them, but this will help potential customers consider looking into your product or service. 

Adding a countdown and a personalized discount code on the push notifications will send out a sense of urgency. Think about these as rare “gifts” to give out, and do not try to go overboard in them as these notifications should be served with lots of value. Some push notification tools can allow you to make a price drop alert.

3. Use push notifications to give announcements to new products or services.
A lot of customers can become returning customers when they were satisfied with your product or service before. But, if a potential customer has just previously checked out your store website before, there’s a slim chance that they will be returning. However, if you announce a new product or service using a push notification, there’s the possibility of gaining the potential customer’s interest. 

Any updates and breaking news can be very useful to use in a push notification, and it will keep customers into the loop about the company. It also shows your online store is able to provide new inspired action and that it is up-to-date.

4. Get users to resume back to shopping by sending out push notifications that remind them of their shopping cart.
When someone puts a couple of things in their shopping cart from your online store but did not check out and had abandoned it, this is a good time to remind them and regain their interest. Send push notifications to remind them of the items they could still buy since their “almost” shopping experience can propel them to a completed transaction.

5. Keep the push notifications short and simple.
Keeping your text short and simple and to the point is a golden rule known in marketing. Many web push notifications services usually require a set limit of characters to use. Staying within that frame will allow a customer to pick up the whole message of your online store and the sales. 

6-8 words are the most ideal to use. You don’t have to, of course, fill out all of the characters and you can keep it a lot shorter, as long as you make your simple message known or provide the call-to-action.

6. Always stick with relevant content to display on your push notifications.
If your online store only sells sports-related goods, but you switch off to talking about news and updates about celebrities, you will no longer attract your audience of avid athletes and sports fanatics. Create push notifications that will keep your audience on their toes about what your online store has to sell and relate to your inventory.

7. Make your push notifications fun with images and rich media.
A lot of people like seeing visual elements to a product or service being advertised as it makes potential customers understand what they’re looking at. A good way to make your push notifications stand out is by adding click-worthy images or an emoji. It’s an effective way to attract your potential customers and to engage with the push notification. There are features on push notification tools that will allow you to craft visually using images of your products or emojis.

8. Personalize those notifications!
Personalization is now what many consumers prefer when it comes to interacting with brands. The more closely related that a consumer feels with products from a business, the more likely it will heighten their interest in providing you a sale. Using a push notification tool, you can personalize the message with details of one’s shopping cart, as mentioned before. You can adjust the browser language to fit the customer.

9. Schedule ahead of time.
Push notifications are run by campaigns. When you have a sale coming up, you can align your push notifications to go out the same time that the sale is released. Using a notification program, you can schedule your notifications as you see fit for your business. This will help you plan out what you will communicate along with your sale. This also helps you to avoid sending them out in bad timing that will result annoying and disinteresting your potential customers.

*Photo credit goes to Cristina Dina on Pexels.com
<![CDATA[What Is Internet Marketing?]]>Mon, 30 Sep 2019 21:46:36 GMThttp://gabriellesales.com/marketing-blog/what-is-internet-marketing
Before the Internet was major, there were traditional forms of marketing: putting out ads on printed magazines and newspapers, calling people's phones to push for telemarketing, and printing out flyers and posters.

Not to say that none of these are effective anymore, but Internet marketing has been proven to also help businesses by promoting their brands and sets traditional marketing apart from its future and present qualities. This process is also called "inbound marketing", which you no longer have to directly reach out to market these brands. Inbound marketing can be done via content marketing, search engine optimization (SEO), and social media marketing.

What Is Internet Marketing?

Internet marketing is the ongoing promotion of a business's product or services through the Internet using programs or tools to achieve the goals of driving traffic, gathering leads, or making sales.

Some examples of Internet marketing include:
  • Searching keywords on search engines and finding websites through its results connected to those keywords (this is SEO)
  • Creating paid ads on social media or on search engines such as Google
  • Collecting emails through subscriptions or to get a preview of a product or service
  • Creating social media posts to announce a product or service or to create appeal to a brand
  • Putting up a call-to-action on a landing page to engage leads
  • Writing a blog post while optimizing SEO techniques (this should be on an ongoing basis)

As you can see, there are several ways that Internet marketing works. It should be focused on finding the right strategies to work on and what you believe your brand can offer to grab potential customers in.

Why Is Internet Marketing Important?
Ads are not the preferred way for a lot of people anymore. They can be "in your face", meanwhile consumers would rather learn about a product or service in the power of their terms. 

That would most likely be in the form of searching for something or feeling a connection through a brand by finding useful content. Internet marketing is an organic and effective way for consumers and it gives brands authority over their market.

Once a business pulls that loyalty in, these consumers could become followers. Having followers is an easier way to drive leads and sales. In fact, in this year of 2019, Internet marketing could be an industry that has a worth of a billion dollars.

*Featured image photo credit belongs to Brooke Lark on Unsplash.com.

<![CDATA[Get Career Tips And More To A Site That I Contribute To!]]>Fri, 19 Apr 2019 02:46:57 GMThttp://gabriellesales.com/marketing-blog/get-career-tips-and-more-to-a-site-that-i-contribute-to
Hey there! If you've stumbled upon my blog page and find that there's hardly anything here, which I admittedly do not really update this page with the number of other places I write for, you can find more tips on careers and things alike to that to a website I contribute to as a writer.

You can find some of my articles on ItsHerPurpose.comItsHerPurpose is an online publication/community website for women to find or walk in their purpose by providing a multitude of outlets. I like to usually write articles under the section of life and careers and hopefully inspire women, those in college and those who are not or no longer, to find their purpose by providing insightful and valuable information.

Stock photo credit: Lum3n.com

<![CDATA[Unpaid Internships vs. Paid Internships]]>Wed, 21 Nov 2018 19:49:43 GMThttp://gabriellesales.com/marketing-blog/unpaid-internships-vs-paid-internships
As a former student, I know how important internships are to majority of students. It’s not only going to help you learn more about the industry of your field but that one experience of an internship can help boost you up to a future job. Getting internships, to be honest, can be quite a challenge and in fact, one summer during college, I have gone through 5(!!!) internship interviews for two months of the summer. Most of these internships were paid positions except for one and for some, I haven’t heard back from.
Anyways, if you’re looking for an internship and want to begin your search, first consider if you want an unpaid one or a paid internship. You might end up limiting your choices or being open to both options. Below are pros and cons of what an unpaid or a paid internship has:

Unpaid internships
Internships are getting more competitive and while the job market can be to blame, the reason can also be the process of eliminating intern candidates is a crucial step for companies. We know that paid internships are looked into more than unpaid internships but did you know that having an internship and being treated like an employee of the job is a great experience for some? It also helps you get experience and acquire the skills you need out of a position you hope to attain for a job and that can be valuable enough to some. Non-profit organizations have more unpaid internships and sometimes they can be a for-profit organization too. Those for-profit organizations may be accepting unpaid interns but that for-profit organization can be a huge brand or company that others would love to just have the opportunity to work for. This would be a smart choice if you have a way of source where you can get your income support from rather than relying on the internship to support you financially.

Paid internships
If you have already experienced an unpaid internship and believe that the stepping stone to your career now is paid, then consider this. Paid internships are ideal for people (like me) who want to kill two birds with one stone: get paid and get valuable experience and growth out of it. It’s also a good idea for those who are financially struggling and want to make an income out of their temporary job. You might also think for the hard work you do, you might believe you need to be compensated for it and believe that a paid internship will benefit you.

Now here are a few questions you can ask yourself to make a decision:
  • What am I looking to get out from an internship?
  • With my already proven skills and work, do I need to move on to a position that will pay me for my work?
  • Do I need financial support?
  • Will this internship give me a future I can possibly get into?

Or you can just opt for college credit if required and either one may help you on it. Either way, interning for whichever it is can both give you the opportunity to possibly make it a job, not that there are any guarantees but remember to always stay optimistic and hopeful! I hope this helps you on your decisions.

Feature image credit: Start Up Stock Photos

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