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Resume

Education

Rutgers University, Piscataway and New Brunswick, NJ
Major – Bachelor of Arts in Communication: Strategic Communications and Public Relations
Minor – Digital Communication and Information Media (DCIM)
Completed: August 2018

  • Awards: Dean’s List

Middlesex College, Edison, NJ
Major – Associate of Arts in Communication
Completed: August 2016

  • Awards: Dean’s List, Old Bridge/Sayreville Rotary Scholarship

Experience

Freelance Paid Social Media Specialist
March 2021 – Present​

  • Manage paid social campaigns through strategy and implementations (Using Facebook, Instagram, TikTok, Snapchat, Pinterest, Twitter, YouTube, LinkedIn ads, etc.)
  • Focusing on lead generation, e-commerce, brick-and-mortar, B2C, & B2B in several industries
  • Perform research on clients’ industries for campaigns
  • Create reports to put analytics together for campaigns of clients & analyze KPIs
    and gather insights
  • Perform A/B testing on campaigns and manage budgets
  • Also making additional marketing efforts for small-medium businesses (website management and landing page creation, content marketing, marketing consulting, content creation)
  • Collaborates with ad agencies on a freelance basis

Freelance Writer
August 2019 – January 2021​

  • Pitched articles to online media publications and wrote articles that highlight tips on the outdoors, travel, business and more

Blogger and Marketing Manager at From One Girl to One World (From1Girlto1World.com)
February 2017 – Present
My blog, From One Girl to One World, is self-run and explores adventures from travels (locally, across the country, and abroad), the outdoors, and different types of experiences to educate people on how to live a fulfilled life even if they have never been out there. I review these places, give readers helpful tips, and I provide interesting history and stories that is to be found in them. My perspective on these topics help open conversations as well and explains challenges through life and exploring.

With my blog, I am able to express my creative and informational writing, to enhance my research skills, connect with those in the travel community and with my curious audience, and pitch myself through public relations opportunities, especially work with brands who have a similar mission.

  • Provide researched history and interesting facts of each place I go to
  • Connect with partnerships through my blog (featured posts, social media takeovers, brand ambassadors, sponsored posts)
  • Connect with other travel bloggers and enthusiasts alike through the various social media platforms 
  • Promote my own scenic photography on travel, cultures, the outdoors, and sometimes food
  • Interview other individuals who are willing to share their stories of adventure on the blog
  • Film, edit, and produce YouTube content videos
  • Featured on a few brands/sites such as National Park Geek, Go! Girl Guides, 52 Hike Challenge, Outside Magazine, Visit Phoenix, etc.
  • Some duties while running my blog: writing, pitching, social media, SEO, graphic and web design, affiliate promotion, networking, photography, email marketing.

Digital Marketing Teaching Assistant for Arizona State University
February 2021 – June 2021

  • Teaching assistant for the Digital Marketing boot camp class for Arizona State University
  • Assisted with sending out resources throughout the course
  • Taught a few classes on digital marketing
  • Answered students’ questions with in-depth knowledge and clarity from the Digital Marketing lessons and assignment
  • Shared real-world advice in the field of marketing
  • Graded assignments

Social Media Marketing Strategist for Facebook
February 2020 – March 2021

  • Conceptualized and implemented strategies for Facebook’s clients in advertising campaigns to get greater performance and ROI on the advanced level and to influence marketing decisions
  • Consulted with a large book of SMB clients in a variety of sectors using Facebook’s marketing tools and industry trends to succeed in digital marketing
  • Strategized copy and creative ideas for clients
  • Analyzed clients’ data reports on the performance of conversions, driven traffic, targeted audience, ads creation, brand awareness, and other campaign optimizations

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Hike Like A Woman Social Media Ambassador/Content Creator
July 2019 – July 2020

  • Engaged and created content in its social media channels by sharing guides, tips, and information on hiking (with an emphasis on solo female hiking) and outdoor recreation
  • ​Showcased these content in a community of 40,000+ followers
  • Volunteered my time to promote hiking and outdoor recreation in my local community

Editor at ItsHerPurpose.com
July 2019 – January 2020

  • Edited submissions and followed the operations weekly
  • Updated the membership website and drive folder consistently
  • Found ways to market the writing team alongside C-Suite to attract new leads
  • Found ways to reward existing members
  • Created content in the Facebook Group that reflects IHP’s design structure and campaigns, articles, and new projects
  • Found classifieds/job listings for our team
  • Created helpful guides for our writers
  • Found new mediums to grow our writer’s skills
  •  Interviewed a new Spotlight writer or write a blog post monthly
  •  Improved IHP’s SEO and search rankings (understanding metadata, alt text, SEO, keywords)
  • Consistently nurtured our writer’s team
  • Found new ways to improve conversation, growth, and efficiency within the Membership/Team

Contributing Writer at ItsHerPurpose.com
February 2019 – July 2019

  • ItsHerPurpose is an online publication/community website for women to find or walk in their purpose by providing a multitude of outlets.
  • Contributed articles under the sections of life, career/finance, and wellness

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Freelance Content Marketing Writer at Verblio
February 2019 – August 2019

  • Ghostwritten content suited to SEO, keywords, and attracting leads for clients/businesses using research from a variety of topics and industries

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Marketing Coordinator at Petra Cephas: Residential Mortgage Brokers
November 2017 – September 2018

  • Assisted in creating and updating marketing materials for prospecting customers/partners
  • Provided outstanding customer service to internal and external partners and evaluate client testimonials
  • Tracked and nurtured relationships with potential clients and partners to maintain relationships
  • Responsibilities include creation of marketing materials such as posters, signage, print advertisements, emails, press releases, and assisting in event coordination
  • Coordinated client gifting (order gifts, track deliveries, follow up) while keeping up with budgeting
  • Oversaw and handled external communications (social media and its campaigns)
  • Assisted with event materials such as creation of banners and gathering required event items
  • Updated the maintenance of the website design with understanding of coding and copy write content for the website
  • Provided outreach to non-profit and philanthropic organizations to seek volunteer opportunities
  • Handled recruiting to bring potentially new employees into the company by developing and implementing recruiting plans 

Instructor for “Intro to Kids Tech and Marketing” and Marketing Coordinator at The Kiddie Network
July 2018 – August 2018

  • Created lesson plans and teach children ages 6-12 with introductions on how to work with tech and business for the summer camp of July-August 2018
  • Educated the basic principles of technology, what marketing is, and how marketing can be implemented for personal and career aspirations
  • Taught them hands on how to create age appropriate multimedia content
  • Handled the external communications or social media of the pre-school/summer camp (started this in November 2017)

College Contributing Writer at HerCampus.com
​May 2018

  • Wrote contributing articles in the Rutgers University Chapter of HerCampus.com
  • Wrote articles pertaining to life, work, and travel related content

Website Designer & Social Media Coordinator at BGCM Community Center & Sportsplex
July 2017 – December 2017

  • Assisted with the development of the re-branded website in its new host
  • Coded some aspects of the website to optimize it using HTML, CSS, and JavaScript
  • Brainstormed fresh ideas to encourage effective branding for the organization
  •  Incorporated current design trends into each unique layout to produce up-to-date styles
  • Worked with all departments to understand specific needs; part of the teamwork was done remotely
  • Created engaging content through social media​ ​and email marketing

Admin Assistant Intern at LIUNA! NJ Political Action Committee
September 2016 – December 2016

  • Maintained and updated NGP PAC database
  • Reviewed NJSLPAC records and refer corrections to the database
  • Maintained a database of NJ elected officials and campaigns
  • Compiled materials for trustee and District Council meetings
  • Organized files and recorded members of the union
  • Counted inventory provided by the union

Other Leadership Skills
Communications Specialist & FHE Committee Member for the Church of Jesus Christ of Latter-Day Saints

  • Served a calling as the Branch Communications Specialist at the Surprise YSA Branch (from March to November 2022
  • Served a calling as a member of the FHE Committee for the Surprise YSA Branch (from March to August 2022)

Copy Editor/Staff Writer/Journalist for the Quo Vadis college newspaper at MCC
August 2014 – December 2015

  • Writer for feature stories, reviews on music/movies, and school-related events/info
  • Corrected grammar and punctuation errors and edited other staff writers’ stories using AP style

Student Ambassador/Open House Greeter for Middlesex County College Open House
Nov. 2014 – Nov. 2015

  • Greeted people coming into the building and answer questions visitors have about the college

Volunteer for Progress for Perth Amboy
April 2015

  • Encouraged residents to vote by ballot
  • Explained to residents about candidates running for election and candidates’ intentions for progression

Club Member for Scarlet PR
September 2017 – December 2017

  • Planned activities for clients in relationship to Rutgers University
  • Re-branded certain clients and put in some input for them
  • Gained information of PR to practice the skills and knowledge needed for the field

Official Chapter Member for PRSSA (Public Relations Student Society of America)
September 2017 – Present

  • Gain information of PR to practice the skills and knowledge needed for the field
  • Network with other members to gain more information of the PR field
  • Gather tips and information on how to prepare and advance in a Public Relations career and what to expect

Skills ―  Social media (organic & paid), HTML, CSS, Javascript, SEO, blogging and creating content, project/content management, tracking analytics, graphic design, linguistic capabilities, customer service, communicating efficiently, editing writing, influenced and knowledgeable in a variety of educational and trending subjects, manageable with time, capable with responsibility of assignments, skillful in researching and photo taking, self-motivation, event planning, B2B and B2C marketing strategies

Awards

Old Bridge/Sayreville Rotary Endowed Scholarship (Nov 2015)
​Given to Old Bridge or Sayreville residents who are high school graduates for Middlesex County College. Preference given to Rotary Interact and Rotary members, students with financial need, and those who participate in community service.

Certificate of Special Congressional Recognition (June 2013)
​The highest honor that is given to young Americans that promote and recognize service, initiative, and achievement.

Certifications

Facebook Blueprint Certified to 100-200 level
PRSSA Membership