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Writing and SEO

Blogging, to me, is considered good experience to exercise creative writing, to provide essential information, and to multi-task to create content. Content and copywriting gives me the edge to try to market a product or service. Being a contributing writer has given me the opportunity to sharpen my writing skills and to provide valuable insight.

To get a feel for more of my writing work, you can find them on my Muckrack portfolio.

Content Marketing and Copywriting

This is the ‘About’ page for Petra Cephas that I constructed based on explaining what the company is about and where its company name was derived from.
Written by my former manager Asaiki and I, we talk about how BGCM is different from other camps on the front page of the non-profit organization’s website.
I started and created the blog page for Petra Cephas’s website (petracephas.com), which does not only help with the SEO, but this page is useful for the mortgage broker company’s clients to find useful information regarding their mortgage or credit.
I wrote this for the homepage of the Petra Cephas mortgage company on the 3 main loan options that the company works with so those who are interested in getting a mortgage understand the options.
Written by both my former marketing manager Adam and I. We discuss the 6 main reasons why clients should work with our company.
I created the reasons/3 indicators of what makes a great career for the company of Petra Cephas on their Careers page.
Leaders on Twitter (http://leadersontwitter.wordpress.com) was a class project for my Leadership in Digital Contexts class. I created my group’s blog site and for this site, each of us had to write a blog post about leadership in different industries that are depicted on Twitter. I wrote “How Public Relations is Relevant in the World of Twitter”.

SEO

My article from my blog is ranked #1 in this search for Google results and it can be found under “Interesting Finds”
My article from my blog is ranked first page in this search for Google results and it can be found under “Interesting Finds”

Contributed Articles

An article I wrote called “Ways To Boost Your Career Skills” for Swift Wellness. You can read it here: https://www.swiftfit.net/blog/boost-career-skills
As a #52HikeChallenge participant, I am a contributor for the 52HikeChallenge.com blog and this is the first article I wrote. You can read it here: https://www.52hikechallenge.com/blogs/blog/best-exercises-to-do-before-a-hike
This is an article I contributed on Girls Who Travel. You can read it here: https://girlswhotravel.org/a-love-affair-for-road-trips-to-national-parks/
This is an article I contributed for GoAbroad.com: https://www.goabroad.com/articles/tips-for-traveling-abroad-first-time
This article I wrote for HerCampus.com’s Rutgers University Chapter is about the things I’ve learned while working for my employers and things that I will always keep in mind as a career person. Read it here: https://www.hercampus.com/school/rutgers/7-important-pieces-advice-my-bosses-taught-me
I wrote this article on my favorite outdoor activity and to encourage other students to try it. Read it here: https://www.hercampus.com/school/rutgers/why-you-should-try-hiking-summer
Guest wrote this post on Mind The Gap Magazine on tips of what you can do if you can’t find a job right after graduating college. The blog is a great resource for post-grads and young adults!
This blog post (along with an infographic) was for my Capstone project for my DCIM (Digital Communication Information and Media) minor. You can view the whole thing here: https://www.linkedin.com/pulse/how-net-neutrality-repeal-affect-you-your-business-finances-sales/
This was an article I wrote for my Leadership in Digital Contexts class but I also decided to post on my LinkedIn page. Check it out on: https://www.linkedin.com/pulse/how-public-relations-relevant-world-twitter-gabrielle-sales/
I was featured in another travel blog in this collaboration where I talk about how I manage to travel while being a full-time student and worker. I give out my tips on how to do it and share my stories on it.
This is an article I contributed in the HerCampus Rutgers University Chapter (Read it here: https://www.hercampus.com/school/rutgers/what-were-18-things-i-learned-being-transfer-student-rutgers)
This is an article I contributed in the HerCampus Rutgers University Chapter (Read it here: https://www.hercampus.com/school/rutgers/how-go-traveling-broke-college-student)
I guest blogged for LetsGoWonder.com and this article is about how traveling is a form of therapy for me.
This is an interview I did in an article for VoyagePhoenix.com. I talk about my journey as a blogger from Arizona and the work that is involved in blogging. You can read it here: http://voyagephoenix.com/interview/meet-gabrielle-sales-one-girl-one-world-surprise/
This is my contribution to Hike Like A Woman’s “Holiday Giving Guide”.

Public Relations Press Releases and Email Pitches

MyCentralJersey.com mentioned Petra Cephas in this article about the different scholarship/grant contributions from a few universities in New Jersey. https://www.mycentraljersey.com/story/news/education/in-our-schools/2018/09/20/academy-learning-center-nj-commando-technology-group/1277737002/
Rutgers Business School News mentioned Petra Cephas becoming a new donor for to donate scholarships towards the school. Based on a press release I created. https://www.business.rutgers.edu/in-the-news
I arranged the Piscataway Township to have council members appear at Petra Cephas’s Piscataway Grand Opening party to help cut the red ribbon.